ĭk-sprĕsh′ən || the heart of Grey Matter: the vehicle for sharing and discovering music.
Expressions are vibrant points of interaction: discover songs, add them to playlists, and connect with people in constantly fresh feeds of music shared by human beings.
We are a team of musicians, DJs, writers, independent music marketers, curators, and fans. We’re building Grey Matter with and for the people that create the most value in the music industry: artists and the humans that support, amplify, and gather around their music.
We are a team of musicians, DJs, writers, independent music marketers, curators, and fans. We’re building Grey Matter with and for the people that create the most value in the music industry: artists and the humans that support, amplify, and gather around their music.
We are a team of musicians, DJs, writers, independent music marketers, curators, and fans. We’re building Grey Matter with and for the people that create the most value in the music industry: artists and the humans that support, amplify, and gather around their music.
Grey Matter is a community for sharing and discovering music, together.
It’s a social network for music where:
Our mission is to connect people through music and build enduring value for those who make it.
Grey Matter is a working product and a work in progress. Today, we have an open beta – here’s the tl;dr:
Because music is connective but lacks a dedicated social space…
Streaming platforms aren’t social spaces. Today, to gather around music and engage more deeply, we have to use huge social platforms that are detached from the music itself.
But those social platforms aren’t going to make structural decisions to benefit music communities – their scopes are too broad.
As a result, people aren’t finding one another and that’s a problem:
Because discovery is where the magic happens, and who we discover music from can be as impactful as the music itself.
Because acts of discovery are undervalued…
Because decentralized internet technology (often called web3) is enabling a reality where software serves our relationships, not owns them…
Because more music is being released than ever before. We need human selectors and curators more than ever!
And tomorrow? That's where things really get interesting...
Grey Matter gives people a reason to keep the conversation going even after they left your party. Imagine:
As we increasingly move to digital spaces and trans-act in online economies, it’s essential that we don’t fall into habits of isolated consumption – lest we forget there are human beings on both ends of every song: the people who make it and the people who listen to it, support it, and amplify it.
The Crate Coalition is made up of people who echo this belief.