The emotional connection that happens around music needs human beings. But we live in an era where the convenience of tech shouts louder than our friends. Algorithms and the absence of social tools make people nonessential to today’s streaming experience, which endangers the community that music both needs and makes necessary. And while there is no substitute for IRL connection, there should be a digital solution that better supports it.
We’re building Grey Matter to be that digital solution.
Build a more sustainable music ecosystem for everyone.
We’re a team of musicians, DJs, writers, independent music marketers, and other community-invested humans. We’re building Grey Matter with and for the people that create the most value in the music industry: artists and the humans that discover their music, share it with their communities, and support their art. We’re assembling around the belief that music and its communities are essential, because they are. Interested in being part of our community? By all means, join us.