The music industry is growing again, but not in all the right directions. We live in a world where the algorithm is king and the majority of artists can’t support themselves through their art. Playlisting has decontextualized music from the people that create it. Fans can’t have a truly social experience with their music. And direct engagement is next to impossible.
We at Grey Matter think that sucks, so we’re building a community of artists and fans that brings engagement and expression back to music. It’s for the aspiring tastemakers. The creative music enthusiasts looking to express themselves. The casual listeners that want to discover music from the people they trust. The advocates trying to support the music they love in an industry that doesn’t. The fans who want to engage with their favorite artists. And most of all, it’s for the artists toiling to make a living off of their music. Grey Matter is for you.
So come express yourself, you beautiful human being, and participate in the music you love.
What guides us...
Our Operative Motto
Music before money.
People before machines.
Algorithms and ROI are steering the music industry away from the music itself. Music is human - perhaps the most human thing that we do - and it must be prioritized.
Our Core Values
Our core values were crafted with care after deep reflections on many lessons learned. We tend to them with our gaze toward a future music landscape that embraces these ideals.
Build a community of users and artists that pays creators and gives voice to music influencers.
We believe that expression inspires engagement, and engagement creates community. Community is the key toward a healthier ecosystem for all.