Grey Matter is a music-first, expression-based social app that connects fans, artists, & streaming services. It’s human-based music discovery and community-driven artist support. Imagine an always fresh music feed curated by friends, artists, & tastemakers. Imagine engaging with all of your music communities in one place. This is what we’re building.
Why are we doing this? Because music isn’t audio wallpaper and algorithms aren’t enough. And music, after all, is inherently a communal event. Listeners — artists and fans alike — should be able to engage with one another authentically, and to discover music through their favorite people, not through data collected on their own listening habits.
Likewise, artists should have an opportunity to make enough to support their livelihoods as artists. As the people that appreciate these artists and their art, we have a responsibility to make sure they can continue to make it. Let’s assemble around the belief that music and its communities are essential, because they are.
So come express yourself, you beautiful human being, and participate in the music you love.
What guides us...
Our Operative Motto
Music before money.
People before machines.
Algorithms and ROI are steering the music industry away from the music itself. Music is human - perhaps the most human thing that we do - and it must be prioritized.
Our Core Values
Our core values were crafted with care after deep reflections on many lessons learned. We tend to them with our gaze toward a future music landscape that embraces these ideals.
Build community via human-based music discovery that ultimately leads to meaningful artist patronage.
There’s no emotional connection in an algorithm. Our vision is a global music community of humans who interact with and support other humans.